Show, Don't Tell

TODAY IN VERY IMPORTANT KETCHUP NEWS: The Associated Press reports that Heinz, makers of the best ketchup in the world, is revamping the ketchup packet. GAME CHANGER.

inothernews:

Key snippets from this AP story, via the Miami Herald:

• “The new design has a base that’s more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet.”
• “Heinz sells more than 11 million cases of its ketchup packets in the U.S. every year and it will continue to sell the traditional packet. The new packet is in test markets in the Midwest and Southeast and will roll out at select fast-food restaurants in the fall.”